The basic SEO services a designer should provide to his clients

Hi,

What would be the basic SEO services a web designer could/should provide to his clients as part of the initial design without spending money?

I know this is a big topic but I just want to know what others are offering or what could be offered to make the site more SEO friendly and easy to find by search engines.

Thanks

A designer must Follow some technique to design a site user friendly. Like Google cannot read a image…So ALT tag is very important in SEO…If you go through on-page optimization rule then i think you will get a guideline at least.

A lot of the basics are simple good web design practice anyway - things like using descriptive <title> and <meta descriptions>, semantically appropriate elements such as headings, lists, properly marked up data tables, etc. Essentially, all the on-page optimisation can and should be done in the main writing phase, because it’s the right way to write a site.

Thank you all for your comments!

How about submit to search engines (their free submission) should this be a service a designer should do? Or better yet, does this free submission even helps or improves SEO?

Thanks a lot

Do minimum usage of image as google wont able to read it and if you are using images then why not use the alt img tag to read the image .

I’m going to disagree with that.

Sure, you shouldn’t use large graphics with lots of words on in place of actual text, but that’s basic good practice and goes far beyond SEO.

If you want to us graphics for headings, buttons or to decorate the site then go right ahead. As long as you put appropriate alt text on any inline images, Google will still be able to read them. Web design has come a long way since 1994, and we are now able to make sites visually appealling.

Avoiding images is unlikely to make much of a difference to your SEO, and you really don’t want to be sacrificing visual appeal for such a small gain. There’s no point in being #1 in Google if people land on your site, take one look at the blocks of solid text with no images or graphics and run away.

Thanks you all for your help!

Now, silly question but I need to make sure I understand this correct, do I need to put an alt image tag to images used for the layout?

So, if someone follows good web design practices, there is no need to pay Google or any other search engine? Whats really the benefit for paying search engine companies and annual fee?

Why wouldn’t you?

It makes sense to add alternative text to an image in case it is down or in case someone is unable to view it.

I’m not entirely sure what you mean by “images used for the layout” … the simple answer is … a question. If the image is not shown, does the page make sense and convey the same information without it, or does an alternative need to be provided? So any images that are used just for decoration or to illustrate the content can be given alt=“”, but those that are being used to replace text content need to have something in the alt text.

So, if someone follows good web design practices, there is no need to pay Google or any other search engine? Whats really the benefit for paying search engine companies and annual fee?

What’s this about paying search engines? No, there’s no need to do that at all! They will index you for free. The only time you could consider paying them is if you are in a competitive field and want to appear as ‘sponsored links’ at the top of the SERPs - advertising, effectively. But most sites never need to bother with that.

I’m not entirely sure what you mean by “images used for the layout” … the simple answer is … a question. If the image is not shown, does the page make sense and convey the same information without it, or does an alternative need to be provided? So any images that are used just for decoration or to illustrate the content can be given alt=“”, but those that are being used to replace text content need to have something in the alt text.

What I meant with images used for the layout, as you guessed it are images used for decoration. This answers my question but now, excuse my ignorance but why would you leave an image with an empty string (alt=“”)? Whats really the difference if you just don’t put the alt tag?

What’s this about paying search engines? No, there’s no need to do that at all! They will index you for free. The only time you could consider paying them is if you are in a competitive field and want to appear as ‘sponsored links’ at the top of the SERPs - advertising, effectively. But most sites never need to bother with that.

For some reason I thought that there was a fee that you would pay if you wanted to rank your site higher, but it looks like everything falls back to good design practices, which is good news I just need to learn more about SEO.

Any good resources, books or info on basic SEO?

Thanks a lot!

The alt attribute is required for all <img> elements, and your code will not validate if you leave it off.

If you put alt=“” then the software knows that you’ve made a conscious decision that no alt text is needed for that image, so it will just skip straight past it. If you leave off the alt attribute, it doesn’t know whether that’s because you don’t want any alt text, or whether you’re just too lazy/ignorant to care about alt text. Working on the assumption that it will probably be the latter, many screen readers and other text browsers will announce “Image” or try to read the filename of the image when they come to one that hasn’t been 'alt’ed, on the basis that if the image is content then the filename might at least give some clue as to what the image is.

For some reason I thought that there was a fee that you would pay if you wanted to rank your site higher, but it looks like everything falls back to good design practices, which is good news I just need to learn more about SEO.

I’ve never heard of paying a fee to search engines other than specifically for advertising.

Thanks a lot for your help! Very good explanations, I appreciate it.