In my case it probably is, but I enjoy getting more followers. I have around 800 now, which is fun. I spend around 5 - 10 minutes a day on twitter and facebook. I’ve linked both accounts up, I also have a Flikr page, which pretty much corresponds to me photos on Facebook. Ideally I would put Flikr in facebook, if I can, to eliminate duplicated flying on the web.
I thought so too.
[quote=““Frank Klein””]
In the meantime, if you are really interested in expanding your business using social media marketing services, read “Groundswell: Winning in a World Transformed by Social Technologies” by Charlene Li and Josh Bernoff. It gives a very good insight on how to use social media platforms to communicate brand messages.
[/quote]
Thanks
I will take a read at it.
Keeping that in mind, I would be very careful about promising huge sales increases in my proposal.
Giving proposed sales forcasts would put us in the realm of an investment company. I think maybe giving this impression is dangerous. Nobody can guarantee anything from this. If the user tweets about his dead cat, and he sells cars, then maybe it would not do anything for him. It’s hard to know what to do.
I want to use Facebook for advertising because alternatives in the real world are far too expensive. I was quoted 100 euros per day of an advertising slot in a newspaper.
If you think about the whole process of social advertising, and social marketing altogether, it sounds very back handed. How can I justify that the client will be paying for 30 euros worth of facebook ads, but have to pay more, rough figure, 50 euros for my management. Would he not be inclined to do this himself.
I strongly feel that we have to tred slowly on this matter. How can one justify his costs. It’s like the beginning of the internet when any dick-tom and harry thought he could create a website with HomeStead or Yahoo Geocities. Believe it or not this was the beginning of the internet. Most sites I visited back in '97 were made in one of those two platforms (I think I had one too). Maybe this is a similar thing. Until social media marketing matures it will be hard to convince clients otherwise (my opinion).
I know you do this for a job, and more importantly, I don’t, but can you not see the potential problems one might face. I think this is very similar to the Geocities situation here were clients would say “screw you, my younger son or nephew can you what you do for free!”. Once I read up on this maybe I will see things differently, and maybe even convince clients otherwise. But other than the basic things I cannot see more.
Twitter - RT, following and direct messages
Facebook - mention companies and people, link to twitter, put photos and videos, contact information, opening times, holidays, and URL.
To be honest, my younger brother with a little practice can do this for me, maybe I should hire him. Do you see the problem? If I can’t convince myself, how can I convince somebody else? I am not saying that my brother could do a perfect job, but he could probably get all the basic company information up there, and he knows about photos and videos. He plays farmville too, if that counts, which even complicates my situation further.
Most parents know their children use facebook, and probably play games there too. My dad is a computer noob and when my brothers are on Facebook he can tell straight away from the interface and normally shouts and forces them to study. My farther would never need the internet for anything, but let’s say somebody tried to sell him something on Facebook, would his first thought be my son can probably do this for me.
It’s a very complicated topic.