SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, but they are not related.
SEO boosts your organic listings, PPC boosts your paid listings.
For your PPC and SEO campaigns, you’ll want to focus on those search terms and making sure they work. However, a great PPC campaign will not affect your organic search listing. So, if you’re tweaking your keywords in your PPC campaign, make sure you do so with your SEO and vice-versa.