The Penguin 2.0 was been the buzz all around the SEO world. This update which Matt Cutts discussed on one of his video at youtube in the QA portion.
The question is What to expect in SEO in the Next coming months?
Next generation of Penguin Update called Penguin 2.0
Where do the focus to avoid the penalty of Penguin 2.0
Great website and user experience
Make the site more compelling
Let's users/searchers bookmark the site and tell to their friends about your site
Which sites are prone to penalty from Penguin 2.0?
Advertorials that violates google's quality guidelines.
What is Penguin 2.0?
More comprehensive compare to penguin 1.0
Fight blackhat webspam