Cheesedude - Thanks a ton for your response, you've definitely given me some stuff to think about. One thing I want to clarify:
Keep in mind that I'm gearing this toward the state-level elections. I'm not interested in the elections that send people to Washington, instead I'm focusing on the elections that send people to the State House in downtown Boston. Newspapers generally give minimal coverage to these races in favor of the national ones because the national ones are relevant to the entire state (and frankly, fit in better with the "spectator sport" aspect of politics that's become so common today), whereas the state-level races are much more localized. For example in 2012, newspapers across the state ran endless coverage of Scott Brown vs. Elizabeth Warren, but people living in the Fourth Middlesex District heard little regarding Kenneth Donnelly vs. Gerry Dembrowski. In fact, I would guess that many people living in that district hadn't even heard either of those names until they went in to vote and actually looked at the ballot.
I think this is important because many people don't realize that these state-level elections have a much bigger impact on their day-to-day lives than the headline-grabbing national elections. For example, last year when Colorado legalized marijuana, that was something that was done by the CO state senate and state house. Other examples include gay marriage, abortion, liquor laws, education funding, property taxes, minimum wages, etc. A lot of these laws are decided by the people elected in the state-level elections.
I understand that many people are politically identified and will vote the party-line regardless, but this wouldn't necessarily be geared toward them. I guess my goal with this would be to encourage more "normal" people to get involved in local-level politics in a way that requires a minimal amount of time on their part. I think this would have a much larger appeal to people who are not currently considered a "likely voter" in that it would help them realize (a) there's more to politics than just the bickering that's constantly covered on CNN; (b) there are elections that are much more likely to impact my day-to-day life; and (c) these are elections where my vote is much more likely to matter (i.e. 1 out of 20,000 vs. 1 out of 300 million)
Thanks again, really do appreciate the response.