I was not suggesting that just because you trademark the product you will automatically get the .com domain. I don't know where you read that. I suggested that if you take the domain owner's leverage away then the price will come down. This being done by buying the other .ca, .biz, .info, .tv... versions of the domain so you can begin to operate your online presence that matches your already existing business - what veggiemelt said
Thanks for the advice![B] I decided I'll buy the .US [/B]and then I'll see if I can haggle on the .com .
So veggiemelt is going to try to use the .us to build their business and then go after the .com. If veggiemelt has the trademark then they can rightfully sell and brand their products with this name, know one else can legally do this. The owner of the .com has leverage because they know that someone that wants the etsy.com will pay their asking price. However if the ability for people to brand their product and services around the etsy brand is limited by veggiemelt being granted the trademark, it reduces the domain sellers leverage somewhat. Further taking away the other domains and positioning like 'Hey i've already got the .us domain plus all other important variants and so I am either going to put my marketing dollars and efforts into the .us domain - which I will make a success and won't need the .com - or I can put it into the .com and you will still make magnitudes of profit at $1000.
If the current owner doesn't at this point think that they want to take the $1000 then they can say no and try to sell it to someone else. You in know way are forcing them to sell it, you are simply tipping more in your favour, maybe making it easier to 'haggle'.
Veggiemelt will need to get the trademarks to ensure greater exclusivity on the products or services. So the cost of that is needed either way. The other domains is a small investment for one year if you can shave $2500 off the price. Yes you are showing the domain owner that you are investing in your brand, but big deal it supports your argument for them to sell it too you at a fair but more reasonable price.
I have had success twice by doing this, and in both cases I did not steal or force the domain owners to sell to me, I gave them the option to sell at a price I was willing to pay and presented the other things that support why I believed this would make the most business sense as they can still make a profit based on what I was offering. Veggiemelt was asking for advise of what others would do so I related my 'good' experiences using this technique. Please relate your good/bad experiences doing this so Veggiemelt has a balanced point of view.