Is this good content

Hello,
I just wrote this for my lawn service blog:

Commercial Lawn Service Mn
Hello are you looking for a professional commercial lawn service in Minnesota?

Congrats you have just found the blog of Flat Top Lawn Care! Here you will learn a little bit about our company and why you should hire us.

You will even learn about what to look for when hiring a lawn service.

Professional lawn service

When you hire us for lawn maintenance you will not regret your decision.

Whenever we provide our lawn service at your property we will be sure to get the job done as if it where our own, We take great pride in our lawn service because the better we do the more people driving by will want to hire us as their lawn service. And that is our goal!

We are a fully Insured Lawn Service!

We care about the safety of others and the belongings, We carry enough insurance to cover just about any accident if needed.

We are accident free after 8 years in business.

I hope that you will consider us when hiring your next lawn care company.

Flat Top Lawn Care

You can reach us for a free lawn service estimate anytime, Ask for Sean

With the hope of being of help, and at the risk of sounding like a jerk, let me give you an idea of what I was thinking as I was reading it:

Am I looking for a professional commercial lawn service? Why bother asking? It’s going to be a while before it gets to the point, isn’t it? Congrats on having found a blog? Yeah, that was quite the accomplishment. Here I will learn about your company? Not in that sentence, that’s for sure.

I could go on, but you get the point: providing a lawn service is no excuse for beating around the bush. Pair down the introductory material and never let yourself sound corporate again because that will always sound like misery. Just be direct, talking to the people on your blog like you would talk to them face-to-face.

Hi Sean.

Welcome to SitePoint. I’m from Minnesota, too!

I see from the other quote that you have changed this some and that’s good. Your opening was far too negative to elicit a positive response from your reader. Still, your content could use some change.

Keep your sentences active and include some calls to action within your text.

Try something like this:

"Looking for a commercial lawn service in Minnesota? Let Flat Top Lawn Care help you learn what to look for when hiring a lawn service and then contact us for professional lawn care for your property.

"Flat Top Lawn Care tends to each lawn as if it were our own. Our goal is to beautify our city, one lawn at a time. We’d like to start with your lawn and make your friends and neighbors green with envy–so envious they will contact us,too.

"Flat Top Lawn Care is a fully Insured Lawn Service!

"We care about your belongings and most of all your safety. Although we remain accident free after eight years in business, we know that accidents can happen at any time. Flat Top Lawn Care carries enough insurance to cover any accident that occurs as we improve and maintain the beauty of your lawn.

Contact a professional commercial lawn service. Flat Top Lawn Care.”

My only other concern is that if you are using the keyword “commercial” you may be cutting yourself off from residential customers if they are in your market, too. Although commercial lawn service may be a good keyword, it infers that you specialize in doing lawn care for businesses rather than for homes.

If you serve both commercial and residential markets, you may want to do separate page for each, listing the benefits of your services for that market sector.

Hope this helps.

Hi Sean, and welcome to SitePoint.

We have a dedicated section called Content Reviews that probably would have been a better home for this. (No worries, I work here and I get tangled up in what should go in what forum.) Next time you want this kind of feedback, you might consider posting in that forum instead. It’s moderated, and requires three content reviews of others’ work before you can request your own.

Is it “good?”

Good for search engines. Not for humans.

Let’s use this as an example, because what could one possibly write about lawn care? It’s a fairly basic, humdrum, commodity business.

Commercial Lawn Service, MN? That’s a terrible headline for humans. It’s none too good for SEO, either. Yes, it’s excellent by SEO standards for writing to search engines …that’s what makes SEO firms so bad for business.

Is Minnesota Being Victimized By “Cut and Run” Lawn Care Services

Cheap mowing services just cut ‘n’ run. They don’t really clean up all the lawn clippings, often fail to do the edges properly, and if there’s uneveness in the ground, and the mower cuts your bare soil, that’s YOUR problem!

When Flat Top Lawn Care does a job, we spend time with your company first. We find out exactly what you want.

Flat Top Lawn Care finishes all the fine details fly-by-night services miss… like clean cut edging, cleaning, around sidewalks, and under fences. We never leave clippings. And if we see a problem developing …soil going sour or a weed taking hold, we advise the customer, and fix it.

In every industry there are cut rate low bid artists. You MUST distinguish yourself from “cut and run” low bidders with benefits and value. Or the reader assumes you have none.

Yeah, you have insurance in case of accidents. Which immediately turns the customer’s mind to wonder exactly how many accidents you have, and what kind of mess dealing with “accident prone” you would be. That’s not a benefit – especially the poor way it is presented here. As is, that is a sale killer.

Atrocious writing with keyword stuffing doesn’t come close. Content like this is like setting up a state-of-the-art modern physical store front, then staffing it with minimum wage highschoolers talking on the phone while customers pile up at the register.

You want to blog (that would involve writing in a compelling manner) in order to create business? Good luck with that.

It is not good but it is in average level.

Hi Sean,

If you’re looking at improving your copywriting… have a look at copyblogger.com
One of the best resources out there.

And upon what are you basing that assumption?

What amar.nema said.

There really isn’t anything in there to move me to read your blog.

You also have errors in your copy.

A few examples:

Hello are you looking for a professional commercial lawn service in Minnesota?

Put a comma after “hello.”

Congrats you have just found

Another comma after “congrats.”

We take great pride in our lawn service because the better we do the more people driving by will want to hire us as their lawn service. And that is our goal!

Put a comma after “service,” and, and “do.”

And your goal is to do a good job on my lawn, period. … It’s not so you can get more customers. lol Read that section of yours again.

When you hire us for lawn maintenance you will not regret your decision.

Don’t tell me, show me.

Example:

“…by having the greenest, plushest lawn in the neighborhood, you will not regret your decision!”

Sorry, but it is very weak.

Also, write more for your readers, and less for search engines. They look in the Yellow Pages and at ads for such a service anyway.

You should always write for people, anyway.

Good luck with it.

“Congrats you have just found the blog of Flat Top Lawn Care! Here you will learn a little bit about our company and why you should hire us.”

When making a sales pitch concentrate on the “feeling” that your customers will have when you engage with them.

“When you hire us for lawn maintenance you will not regret your decision.”

You immediately hint that your customers might regret their decision. “Regret” is a negative word, you can rather say something like “When you hire us for lawn maintenance you surely have made the right decision”.

“We take great pride in our lawn service because the better we do the more people driving by will want to hire us as their lawn service. And that is our goal!”

This statement should be said to your employees, not your customers!

“We carry enough insurance to cover just about any accident if needed.”

You made your point already when you said that you are fully insured, no need to dwell on the “accident part” and the dangers of lawn services, its a turnoff.

“I hope that you will consider us when hiring your next lawn care company.”

Lacks confidence, you can rather say “Our company looks forward in providing you an excellent lawn care services in the future!”

The content sounds great to me: it’s pretty persuasive indeed. If I were you I would add some bullet points too… Good luck!

Start with something dramatic and also put some personal touch in there, some angle, something like this:

Ex-soldier finally offers the answer to your lawn services in Minnesota!

Are you fed up with high prices and an unreliable lawn service in Minnesota? We have the solution!

Write some info about your company but not too much people really don’t care WHO you are but WHAT YOU CAN OFFER THEM!

Then write out a list the benefits you offer and put them in bullet points as suggested by taja.

Think sales letter, presenting your case and then answering all their sales objections and giving them the benefits and then they click on buy and ka-ching cash in the bank!

Good luck!!

last point stay clear of negatives.
“When you hire us for lawn maintenance you will not regret your decision.” that to my subconscious mind tells me I will regret the decision. Also this may or may not be true and I’m going to stick my neck out on this one but reading the copy it seems that English is not your first language so I would recommend someone to help out. If it is your first language please take my comment as constructive criticism and as something to be fixed.

It was sort of touched, but drop:

We take great pride in our lawn service because the better we do the more people driving by will want to hire us as their lawn service. And that is our goal!

As a customer that reads: We will do a good job, only to get more customers from you! So expect us to plant a sign or two in your lawn, and promo material to hand out for us!

Can anyone say “irony”?

1 Like

I’m laughng too hard to say it.

I find the content fair. It is more of a self-promotion. Try writing a content that is neither not that bias. People reading it won’t be convince easily if the content tries to praise the site too much.