HTML or TXT newsletters?

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1

A well-crafted, regular email newsletter can be very cost-effective and produce immediate results. The amount of tools available to utilize means there’s no excuse not to engage an email marketing strategy!

My friends at D-Sign Responder would like to find out which format do You guys prefer to read newsletters in:

  1. HTML or
  2. Plain text (TXT)

The main difference between the two above is that in HTML we can embed some images, text formatting, colors, etc. Plain text is plain text !!!

Please take a 1-minute poll and vote for your preferred format at :

http://www.dsignresponder.com/vote

It’s just for testing purposes, it costs you nothing, just 1 minute of your time!

Thank you for your cooperation!

Have a nice day!

2

Personally, I prefer ASCII emails and I hate newsletters :slight_smile: I truly hope there are still people reading email with pine which you have to think of :slight_smile:

3

Use both. Primary format in HTML, fallback to text.

4

I agree with ForceFlow. If you are going to use multipart/related to embed images in the HTML you might as well also use multipart/alternative to supply both text and HTML versions so that people can choose based on the settings in their own email program.

5

Thank you guys for your replies! Well, my software offers both HTML and TXT ‘mode’ for creating and sending newsletters/follow-ups/whatever, I just wanted to find out which one is more popular…

Have a nice day!

6

If you can’t offer both in the same email then you need to go with plain text since not everyone can view HTML emails.

7

I would say HTML is more popular on the basis that businesses like putting visual information across (images), however that’s not to say that text doesn’t have benefits (less chance of being hit by something naughty embedded). I agree with offering both formats separately and remember to give your visitors the choice. :slight_smile: