Good evening everyone
Any e-commerce store owner wants to know which sources of traffic bring the most revenue right? But it ain't easy...
Example: visitor comes to my site from some source, checks out products, thinks "OK, it's good, worth returning", maybe bookmarks the page, and leaves. Some day he or she comes again (and again), picks up a product, goes to checkout, enters info, gets redirected to payment processor, pays, returns to my site's "Thank you! Now leave and don't bother me!" page. Profit!
So, the problem is, I currently use Web-Stat and GA and none of them shows me the original source. They are stupid. They see that crappy "Referrer" header and act based on that. So they show me my most valuable traffic source is verifiedbyvisa.com and other service pages. Sure, that's where they came to the goal page from! But this is useless!
Even if I make "the last before processor" page the goal, I still don't get the data, because the second time when the customer decided to buy he or she just types in my domain or hits a bookmark.
I checked out Piwik, BBClone, and some other software, but they don't seem to show that either.
SO, the question is:
Which software tracks visitors right from the start and shows me where they came from in the first place, no matter how many times they lurked around my site afterwards?
My site is all-PHP, so some folder to throw in there and include a file in footer would be just great.
I ended up with this section because the question is about purchases on the internet and not only about tracking and PHP.
I appreciate any comments.