Create content that can be posted regularly. For example, people often pick up a newspaper to check sports scores or read the comics each day. In those cases, reader expect to have content that is relevant to them each day in the same place.
If you were doing a website on cooking, you could have “Healthy Snack Recipe of the Day/Week” and then you might develop a following.
I believe my advice would be “organic”.
Good luck!
Elizabeth