Hi, hope this is the right area, its kind of overlap between HTML/CSS and Marketing, but as its mainly about SEO I thought I would post it in marketing.
www.ybmortgages.co.uk is mostly optonised in that i have registered it with many relevant directories for local listings, have full title and meta descripts, 39 pages of good informative content and a sitemap submitted to google.
However, the way I built it through ASP was to have a header page which contacted the head info, and opening body tag and the menu structure. A footer page that has the footer, social media, contact links and disclaimers and the closing body and html tags etc.
Then for every page I create, I include the header, then write the content, and then include the footer. This was so if I wanted to update my menu/logo or such i only have to edit 1 page, and if I needed to change any footer info again only 1 page. It kept all the coding clean and simple, so seemed logical.
Now I have discovered 1 drawback. As I have the same header for each page, they therefore all have the same main title and meta description. Which aside from not making them relevant to a crawler, and looking bad on my HTML sitemap, I hear duplicating this can be detrimental to pageranking as google doesnt approve of it.
Given the structure of my page set up, How can I resolve? I cannot open another HEAD section within the content page, and move the title down and make it unique as the page can have only 1 head element right?
maybe i can add some ASP code with some IF statements based on the URL of the page, and then input the relevant HTML for the right title and description for that page?
any thoughts on best and simplest way to achieve this without changing whole structure of my website would be great.
thanks in advance.