We recently noticed most of our ranking pages used to ranked on 1st page at Google have gone nowhere now.
These problems happened and traffic dropped 50% on 16th of May. Then, we did some borken link fix on our site. Adjust the Googlebot crawl rate (we're still not sure if these were the root cause).
On 20th-June, we see the traffic and ranking pages went back on track which is normal. But unfortunately, there is a drop again on 5th-August. It was 50% traffic dropped and most of our ranking pages not on first page now.
Does anyone here faced the same problem before? What could the casue SERPs drop > normal > drop again situation?
Please share your valuable inputs...