I don’t know yet what exactly the changes are going to be but this upcoming change is really exciting for me as an SEO… if there will be changes that we have to do in terms of our techniques in getting our websites rank, then it will be a great challenge. I do hope that as webmasters/siteowners, we should all consider what Google is doing as well, that is, to improve service…
I did read that article as it was the first thing that came up in my search for it, but I didn’t see anywhere that said the tool was “solely depending upon keywords”. From the complete article, I gathered that this new tool isn’t really that much better than the old for relevant search results.
haha, i think they could be doing alot better! Expanding into loads of irrelevant product markets, using their search engine domination power as a crutch.
Anyways, yes, i read that keyword relevancy will play a larger role but its not that big of a change. Kind of like comparing the power of on-page seo to off-page seo.
basically, a site like mashable.com should not have two domains outranking a more relevant, specific domain just because of the high authority of their main domain and the fact that the domain has one keyword listed in their latest posts block or whatever
the main improvement deals with the amount of time it takes to deliver results in the serps. It is faster - thus the name caffeine