I would like to know more about GA4 and how it good to as compared to the previous version. please share your knowledge.
GA4 is a game-changer for SEO! You can track user engagement beyond pageviews, helping you optimize content for real user behavior. Plus, it integrates better with Google Ads for even stronger campaigns.
Hey! GA4 is quite different from the old Universal Analytics. Instead of tracking sessions, it focuses more on user events, which helps you see how people interact across both websites and apps. It’s also designed with privacy in mind, so it’s better for dealing with new data regulations. One cool thing is the machine learning predictions that can help you forecast user behavior. Plus, it’s better at tracking users across different devices. It can take a bit of time to learn, but once you get it, the insights are really useful!
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Somehow, i dont think these sentences go together as well as you think they might 
Probably its biggest advantage over Univeral Analytics is that it’s still supported, so you can actually still use it.
Good point! It’s definitely a balancing act. I think when they mention privacy, they’re likely referring to anonymized data or data that requires explicit user consent. Tracking across devices and forecasting behavior can still be done in a privacy-friendly way with the right safeguards, like encryption or edge computing. But yeah, combining those statements without context can make it sound a bit contradictory! The implementation is key.
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What advantages does GA4 offer in terms of tracking user behavior and event data?