I know there are plenty of you who use all three (typically defaulting down to one another).
Who on average has the better CPMs? I am currently looking for a new default and have about 400K impressions to give to one of these each day.
Cheers!
Ryan
Thanks for the feedback!
I’ve set it up to have Casale to default down to Valueclick. Right now Casale is filling 89%, which is great. Might see about throwing burst up there too.
Cheers!
Ryan
Burst tend to sell more targeted campaigns with higher eCPMs for me, but both Casale and Valueclick offer better fill rates
There’s no easy answer to that question. All three fill different types of traffic (different by size and country of origin) differently at different CPM and fill rates over the course of time. It probably varies by category too.
At various times over the past few months, all three have been among both the highest CPM and lowest CPM for me in leaderboards, boxes, and skyscrapers. Burst seems to do a little worse with Canadian traffic, and I can’t judge US/Canadian difference with ValueClick since they don’t offer any mechanism to do so.