Let's face it, when a search for "iPhone" returns 4.2 billion possibilities on Google, no matter how fair Google wants to be to everyone, the notion of being fair is almost wishful thinking.
So then we become bloggers, we blog, we blog, and blog again, with the hope of providing useful information that matches a searcher's queries. The Internet has somewhat become a platform of non-specific data hoping to be found/categorized by Google (and Bing).
We've noticed that a search for "iPhone" or other electronics returns the same multi-billion-dollar corporations on the first pages of Google. Their concept of fairness is: whoever is more popular/important is shown first. But is that veritably "fair"? Is it not that same catch-22 of being asked for experience when looking for your first job; or asked for credit when trying to build credit? How does the little guy see fairness faced with an At&t or a Walmart? Can the little guy, indeed, get to the first page, when specific consumer products are searched, or is it sadly an unrealistic hope? Yes, the little guy gets to the first page, had he blogged a lot, and a search for say "removing iphon battery w/out tools" were made. But where is fairness if the little guy doesn't blog?
The good thing about this fairly aged, blog-based physiognomy of the Web is that information is now everywhere. The searcher now has no shortage of information, as very useful information -- that one might have to pay for, had the categorizing pattern of the Web been different -- is being made available for free in the hope of being found. Is there something wrong with this picture?
Could Google have employed another system of listing websites? Could there be an algorithm that truly makes things fair to the little guy -- fair, meaning that his website, too, is important (because it's a business too), and not considered unimportant by Google with a PageRank of -1?
Oh well, this is the capitalist aspect or the Web!
NOTE: I looked unsuccessfully for a more appropriate forum to insert this -- something that says 'search engines'. (moderator, please move if necessary , thank you)