This is the recent conversation I had with a prospective client, check out:
Client : send a list of the services you provide,prices and some samples to my email.
Me : Sure.
Client : I need a full list of what you do and prices for it. I already do this with another firm, I have 100s of clients I sub out this work for…so I need white label services
Me : Will do that.
Client : ok, keep in mind that I am reselling the services so I need a bulk white label price
This prospective client is asking for white label price and SEO services! Since I don’t know what exactly he is asking, I have done some research on Google and understand that a white label SEO provider(can be a person/company) helps a person/company to provide SEO services to its clients being anonymous to those clients. I think I am right up to here! If I am correct, what does it requires from my side to be a white label SEO provider? how should I qualify as a white label SEO provider? What are the technical and non-technical things I need to develop on my website? How long will it take to update my site as a white label SEO Service? Any examples of such things are much appreciated, thanks in advance!Please help me its urgent!!! You can also PM me if you feel to explain more elaborated details.
Please Note: I need suggestion only from those who are experienced in this program rather just introductions or definitions.
Hope you can see my website link, when you look at my profile, if not PM me.
Dude, I have done exactly as said by you and below is the response I’ve got:
We initially didn’t know what white label was since nobody had ever asked like that! Of course we have been working with some big Internet Marketers who outsource SEO but never heard of the word ‘white label’. Now that we understand you require a bulk discount price, please tell me how big discount price you are expecting? The best discount so far offered is 15% less to the standard price[on any package] based on the order. As we understand you are bigger than the people we have dealt with[based on your online popularity] we would like to offer you the BEST. So please let us know your thoughts on this.
We are expecting to welcome you as our valued customer!
>>> Then, IF you even want to be considered you will want to rethink the 15% discount offering and come up with something that would make more sense to me.
The text in green is his reply. The 15% discount had already a sum of $100 less to the original price and I gave him 20% discount as a final rate that is $135 lesser. And now I am waiting for his response!
lol, this is all very familiar to me, been in the same situation except I knew what I was being asked for. So, I came up with three ‘SEO packages’ (I actually don’t like doing SEO like that preferring to do a bespoke job with every project but customers like it, they feel like they know what they’re getting), sent them to the third party and we agreed some prices based on what he thought he could charge his clients
I get paid less than when I source the work myself but it’s just one more route to market for me and another revenue stream. Better to have multiple sources of work I think.
As for what you agree to charge him, I guess that depends on what he’s prepared to pay and how much you want the work.
Now that you’ve got it straight, why not just come clean with the client?
Tell him that you initially didn’t know what white label was since nobody had ever asked for that type of service before. Let him know that now, that you understand what he requires, the only other information you need is how big of a discount he expects.
Do you think I really missed out the chance? I am preparing to send him another mail with a direct discount price or as you suggested(how big a discount on that price that they expect to get).
There is obviously a language/understanding barrier here. Based on that alone he may have chosen to remove you from consideration.
I believe so!
Anyway, e-mail him again, the worst he can do is not respond.
Yes, he didn’t! But I wonder how to get his attention! I think so because, I really haven’t experienced people like him, who wish to offer large deals, pick a service with just one straight mail!
You could ask as already suggested or you can gamble and come up with your own discount level. What that consists of only you can say what your margins are.
Next time someone asks you for a white label price either reply straight away with a price or tell them your standard price and ask them how big a discount on that price that they expect to get.
He doesn’t want a standard price list, he wants to know what you are going to charge him.
And in the later mail also I said that we will offer an affordable pricing but I’ve not received any reply from him!
There is obviously a language/understanding barrier here. Based on that alone he may have chosen to remove you from consideration.
If I were looking to hire someone (white label or not) and I had a large enough pool to pick from (and SEOs are a dime a dozen) then I would quickly disqualify anyone who was going to potentially be a lot of work to manage. He asked you for something fairly simple and it (by the looks of it) became a drawn out process involving multiple e-mails. In his view what is going to happen when he asks for something more complex?
Anyway, e-mail him again, the worst he can do is not respond.
The explanation of white label was already done before! But thanks for more detailed elaboration! And for your information, please read the post I had replied with quotes to the response given by ‘tke71709’. Now, that is what I am looking for…so please suggest me there!
All “white label” means is that there are three parties involved.
The client who wants web site work done.
The company that the client hires to do that work.
You, doing part of that work for the company.
The “white label” part just means that the client doesn’t know that you exist and is paying the company to do all the work. Your work for the company is completely separate and they will be presenting your work to the client as something they have done.
All you need in order to do “white label” SEO is the ability to do SEO work. Presumably the company considers that they don’t have the necessary skills to do it themselves which is why they are looking for a third party to do it for them. They just don’t want their client to know that they are outsourcing that part of the work.
Few others also replied same kind of opinions but the only difference I see new here is ‘ongoing revenue stream as he gets work’. What do you mean by this?
Even I am confused about this: I don’t know what are his plans to move forward in terms of payment! If I have to ask his opinion about payments or say the commissions he might be looking for, can you brief me how to send a mail? I mean I never have experience sending such mails! If you have any examples of such written mails, you can PM me those details…So please!
The term “white label” in this case, refer to that the client will put a brand/name behind your work and take all the credit.
With other words, the client will claim that all the work you do is done by him/his company. You will not be able to claim you have done any of the work that is completed for him etc.
In return he will advertise “his service” and that way provide you with a ongoing revenue stream as he gets work.
specific white label SEO services which I don’t understand how to move forward to qualify myself as a white label SEO provider!
For that you would have to write content in such a way as to earn rank through spontaneous generation of links, (not link farming, not swaps, not bribes) by establishing your client as an expert in the field. The well written articles you produce would earn links merely by being worth linking to.
You can write link bait articles, but again that’s all in the writing. I assume the term you’re fishing for is “White Hat SEO.”
So the answer to the topic subject line is “no.” That would be called writing talent, and that isn’t what SEO is about. Whatever color hat, doesn’t matter. Should be. Could be. …Isn’t.
The client is asking for you to provide SEO services to his clients as if you were him. Basically he wants to sign people up for SEO, pass the work to you, have you write reports either with his branding or just unbranded, and he passes them back to the end client with you as the service provider. Think of yourself as an employee in a firm – the firm doesn’t want to give you the credit, but you get paid for your time and do what you know.
So the question becomes (a) are you qualified to provide SEO services to his customrs and (b) do you have any issue working in the middle without direct access to the end client or the ability to brand yourself or take credit for the work you do.
The client is asking for you to provide SEO services to his clients as if you were him. Basically he wants to sign people up for SEO, pass the work to you,have you write reports either with his branding or just unbranded, and he passes them back to the end client with you as the service provider. Think of yourself as an employee in a firm – the firm doesn’t want to give you the credit, but you get paid for your time and do what you know.
I know this and I had explained the same in the post!
So the question becomes (a) are you qualified to provide SEO services to his customrs and (b) do you have any issue working in the middle without direct access to the end client or the ability to brand yourself or take credit for the work you do.
Dude, the question is not about the standards of my services! I had sent him work sample of what we do. But that is not what he is looking for! He is asking for specific white label SEO services which I don’t understand how to move forward to qualify myself as a white label SEO provider! I have seen some companies websites with a page offering SEO reseller program, I believe he is looking for such service! But I don’t know what are the things involved in this program! I guess there should be some certification to these reseller program websites which gives credibility to such clients who look to outsource SEO in bulk! And I also guess these SEO resellers might provide the opportunity to withhold the funds until they reach the clients productivity or say targets!
If this is the case what should I do technically to move forward? If you could find answer please tell.
Bro, I don’t understand what your are suggesting! Does it relates to me? I only find White SEO to be the terms relate to my query! I am not a guru like you! Please be straight and clear to what you would like to suggest me!
If there isn’t any certification required then that will be great! But how will I know that? Should I mail him again? In the chat conversation provided earlier, you can see that I had agreed to send him the details of what services we do, how much do they cost(standard) and sent the same. Find the below conversation I had with him just regarding this.
Me : I will mail you the details from my mail ID in which I will detail the services and standard prices with available offers to marketers. In case you further like to proceed we can discuss on that.
Client : standard prices will probably not be useful but you can send that so we have some basis to work from.
Later I sent him the mail with what I had mentioned in the chat. Notice, I just sent him the bold things. In response to this, he sent me a reply, please check with this:
“If you want to deal with me you need to get specific. I don’t have a lot of time. I have clients I do this for. I need SPECIFIC services, white label, cost for those services, and samples of reports and/or work performed.I have an SEO and marketing consulting company. If you have something germane to offer me then get specific.”
Then I sent him this:
“Please find the attachment of some SEO work samples.
Also, please tell me what do you have in your mind. I think you have seen our standard price and if you would like to hire us please tell me how would you like to start up?
I am sure we can offer you an affordable pricing. Please let me know what do you think.”
Do you think the reply is reasonable to what he was asking? If not how should I move forward in the next step? Like what can I write back to him as a follow up mail? Please help me! I look forward your suggestions…