Best Tech Stack & CMS for Building a Scalable Coupon/Deals Website?

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Hi everyone :waving_hand:

I’m planning to build a website focused on online deals, promo codes, and organized discount listings. I want the platform to be fast, SEO-friendly, and scalable long term.

I’m currently confused about which stack/CMS would be best for this kind of project:

  • WordPress + custom theme?

  • Next.js / React?

  • Laravel?

  • Headless CMS approach?

  • Custom database setup?

The site would eventually include:

  • Store pages

  • Coupon management

  • User submissions

  • Search/filter system

  • SEO optimization

  • Fast page loading

Would love suggestions from developers who’ve worked on coupon/deals platforms or other content-heavy websites.

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If you want long-term scalability + SEO + speed, I’d avoid pure WordPress unless you’re validating the idea quickly.

A solid modern stack would be: Next.js for frontend (fast + SEO-friendly), Laravel or Node/NestJS for backend/API, PostgreSQL for coupon/store data, and a Headless CMS only for blog/content management

Coupon/deals sites become database and SEO-architecture-heavy over time, so custom structure matters more than the CMS itself.

WordPress is easy at first, but large coupon platforms often encounter performance, plugin, and scalability issues later.

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