An excerpt from http://www.sitepoint.com/forget-ux-focus-conversion-centered-design/, by @richajn
When you start a design project – what do you aim for? What principles do you go by? I’m quite curious to know what goes on in your head.
Over the last few weeks, I’ve seen dozens of new business owners launch their website. This was in an online business course that I was part of. Some of these sites were done by the owners themselves, and a larger number done by professionals who charged a bomb.
However, what stood out was the common thread running through those sites. These businesses were all focused on, or at least trying to focus on, their end user. They wanted to please, to provide value, and ultimately seduce potential customers. They put in the research and came up with visually appealing websites, which they thought would provide a great user experience.
Then they waited with bated breath for the subscribers, and the sales.
And kept waiting.
While their marketing efforts kept the traffic coming in, viewers were just not signing up, or buying. It was heart breaking.