The Wall Street Journal today posted a list of 5 classic advertising books that may interest you. The list was created by famous advertising entrepreneur Jerry Della Famina. The books are:
The 100 Greatest Advertistements 1852-1958 by Julius Lewis Watkins, 1959
Confessions of an Advertising Man by David Ogilvy, 1963
Bill Bernbach’s Book By Bob Levenson, 1987
A Technique for Producing Ideas, by James Webb Young, 1940
Reality in Advertising, Rosser Reeves (inventor of the USP), 1961
These are timeless classics and should be part of any marketing/web designer/copy writer’s library.
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