Most people don't have patience to read articles. You can easily write your content as short lists and phrases without need of a copyrighter.
Oh contrare! People do have the patience to read articles they find interesting and good copywriters (notice the spelling) know how to write articles that are styled to capture and keep the interest of the web visitor. Well written business pages also include several calls to action, which are essential in converting readers to customers. That's something you can't do with a bunch of lists and short phrases.