Duplicate or similar content


I have read some (including the google guidelines) on the duplicate conetnt, and that of course is best to avoid it, same with scraped content, and while the general concept is pretty straighforward I have some confusion about some scenarios.

Given for granted the fact of quality - as I understand it useful to user - content, what happens in some businesses that basically end up with similar content, which might be scraped, or inspired by competitors, or plain simply coincidence as there are only so many ways to describe some services/products:
e.g. hosting sites, web design sites, consumer electronic shops, used cars etc.

How would you create “unique” quality content, isn’t it even statistically speaking a rather high chance to have “duplicate” content?

Some may add up some more content that perhaps, generally speaking, no user will read, but could you call that quality/useful content although “unique”?

How and why would a search engine … ok, google … prefer one over the other, will it priviledge the one with more, though useless, “unique” and perfectly written content?

I know (not enough of course) about attention to structure, heading, meta tags, etc. and here I am just focusing and trying to understand on the content part of it, and how much should one be concerned about it.

Thank you

If it’s genuinely your own content wouldn’t it be more likely to be unique?

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When Google detects duplicate content, it will try to identify which is the original and favour that version. But this process in not infallible.

Thank you.

I am not sure how to take your comment, my post is not to say I am duplicating someone’s content, if that’s your innuendo, rather to understand the discriminating factor.
Of course when I write my content I might look at some other similar content, to get some inspiration, and might even be fascinated by a given word/sentence, and use it; but sometime it can happen you write something already written, not because you copied it, but just because it’s common way of saying in your business. i.e. “we make the best pizza”, would the new pizzeria at the corner be penalized because the older pizzeria has written that ten years ago?

That’s true for everyone in every field, progress is made of adding/twisting/tweaking existing content, be it car design, art, novels, songs etc.
Sometimes it is a deliberate choice, and often is unconscious maybe because when a kid you were exposed to something that now is influencing your work.

Thank you.

I see that, and the discussion is just about that, which means a newer site could easily be penalized though trying its best to give quality service/product that is useful the same.

That applies to duplicate content, content that is the same. Similar content is more of a grey area, I’m not sure how it is dealt with.
A quality site should not have duplicate content, or “spun” content either, but it may be possible it’s content is similar to others in the same market.

Try to find out what tasks your visitors may want to complete, that would give you an idea on what and how to write.

One of the great sources/causes of plagiarism is from spending too much time reading other people’s work.

It is human nature to subconsciously take ideas which we like and make them our own.

If you spend too much time pouring over other people ideas, at best you will write content which is not unique, and at worst straight out lifting what others have thought or wrote.

What works best for me is to first write down my own independent ideas and thoughts, then go research what others are doing/saying, and then walk away from things for a significant period of time. Then come back, review YOUR ideas and thoughts, and while you refine your ideas and thoughts, in the back of your mind the things you read from others will influence you, but they won’t be so strong or fresh in your memory that you accidentally regurgitate word-for-word what others said.

Make sense?

Thank you all for the valuable comments.

I need to say again that I am NOT copying someone else’s content, I am mostly trying to understand the discriminating factor, and SamA74 clarified it more to me.

Cannot disagree with your statement, it’s a given; if a business (whatever business) owner doesn’t know what the visitors want s/he better not even getting into it, but taking the pizza example you know your visitors want pizza, and you can list all the pizzas with all the ingredients, and most of it will be similar to some other pizza site, and I would consider both quality content since they both give me the info needed, and would the order of ingredients make a difference, and why?

Sure it makes sense, and I totally agree with it, indeed that’s the way I usually go, specially the time step.

You cant make it 100% unique, but if it is the same setup the same pages, the same information, the same the same the same, then it becomes a problem :smile:

You can check your content by placing the sentence or paragraph itself to locate if it has a duplicate content…

Placing it where?

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Any new website or blog having Unique Content and Image will get more attention in the eye of Google, so you must avoid anything which is duplicate or similar. You can use several online tools to check any duplication of your content.

Unique content is important in order to boost website ranking, so I don’t get it why would you want a similar or duplicate content? The more unique your content is the more credible your website will be. Try to create an original one, try to conduct research and read some well-known content to get more idea.

The OP doesn’t want duplicate content. He’s asking how to avoid it, and how Google differentiates between sites with similar content.

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Thank you all for your inputs, and apologies for the belated reply.


I already know that … since I am copying it, right? :smiling_imp: JSUT KIDDING, in case it’s not clear.

I am aware of that, nevertheless thank you for restating it.

Like TechnoBear noted (thank you) nowhere did I say I want to copy, rather understanding the google dynamics in discriminating.

I know this isn’t quite the issue you’re describing, @keneso, but it might give you some insight into how Google handles similar content.

Thank you TechnoBear

Agree, nevertheless interesting info.

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