My tip is to be original! Offer content that no one else can and will be useful to your reader. Make your content so great it's going to make your readers want to share your content with others.
Do your research, find your related keywords or phrases that fit what your content is about. I would recommend checking out "Google Keyword Tool" research some keywords that you can see yourself using in your article. Also recommend pick low competition keywords and do some research. You can find ebooks all over online to help you complete this process.
Wish you the best of luck!