SEO Disasters: What Happens When Google De-Indexes Your Site
It’s been a tough year or so for many SEO companies – particularly those that don’t follow the rules when it comes to black hat techniques, especially with regard to links. I’ve always been of the opinion that quality wins out and while you can tweak for SEO, chasing links through poor content is always going to raise some Google eyebrows or worse – a manual penalty.
The major algorithm changes that the search engine has made in recent years with regard to content have meant that many companies have found their sites pretty much disappearing from the index. Why? Because they have not followed the rules, either deliberately or accidentally.
How To Really Measure the ROI of Social Efforts
The value of social media has been questioned extensively over the past few years, with many skeptical it can really prove beneficial and provide a good return on investment. It’s taken a little time, but most SMBs and large organizations alike now realize that social media is an excellent driver when it comes to traffic and reputation. We’re seeing more and more creative use of social media, better branded accounts and even better, the ability to use social media properly.
By this I mean, using social media as it was meant to be used. As a means for promotion, with a friendly (social) tone, to facilitate great customer service and generate excellent feedback. Of course, some companies still struggle with getting it right and for the most part, this is due to a lack of time, resources and the understanding of just how it can benefit a business.
With this in mind, how is it possible to prove ROI to clients in order to convince them that it’s worth the time and effort?
6 Common Mistakes in Logo Design
The logo is arguably the most important aspect of any brand to get right. It’s intended to show the personality of a brand and instantly convey what the company does at a glance. Logos shouldn’t ever be difficult to figure out, or it’s pretty pointless having one – unless perhaps your target audience loves puzzles […]
Using Text on the Canvas Element: An Introduction
The canvas element, which is part of HTML5, can be used to draw 2D graphics ‘on the fly’ in supporting browsers. This includes the ability to draw a variety of shapes, such as squares, rectangles, and circles, as well as the ability to manipulate images. What’s interesting is that you can also add text to […]
So You Think You Know How to Write a WordPress Theme?
In this article, we’ll get you started on WordPress theme development, dealing with what you need to learn before you even think about coding. WordPress has become the most popular CMS in the world. As of May 2013, is was used by 52% of the top blogs across the globe, according to a survey carried […]
Why Usability Testing is Vital to Success
Usability is something that’s at the forefront of most designers’ minds, whether they’re front or back-end developers. It’s also something that should be considered by content creators, SEO professionals, marketers and anyone that’s involved in a design project. I’ve talked before about taking a ‘mobile first’ approach and this is to some extent due to […]
Design Trends: Where Do We Go from Here?
Web and graphic design has always been innovative. It has had to be, due to the nature of the web and the swift evolution of technology. However, trends pop up all the time: some work well, others don’t. So, how do we identify why the next big design trend is necessary and even if it […]
How to Move WordPress to a New Server (without losing anything)
Like many web professionals, I’m so busy doing things for clients that it’s true to say that my own site often suffers thanks to a lack of time. One thing that I have been meaning to do for some time is move the site, which is a WordPress site, to another server, as I’m not […]
A Beginner’s Guide to CSS Regions
It’s an exciting time to be a designer, especially if you’re the creative type and love to experiment with new techniques. While CSS Regions is still a work in progress, especially since it’s still not supported by all browsers, it’s a powerful layout tool that is worth taking a look at and having a play […]
SEO Strategies for Designers, Part 2
This entry is part 2 of 2 in the series SEO Strategies for DesignersThe role of social media There’s little doubt that social media is becoming increasingly important to SEO, especially with regard to G+ and Google’s rumored plans for Authorship and Author Rank are likely to cement that. But what role, if any, does […]