
John Tabita

How disastrous would it be if you lost all your clients’ files? Here's your Field Guide to surviving a hard drive crash, among other things.Read More

The title says it all. Yes, there's a light at the end of the tunnel (and it's not a train).Read More
Are you willing to walk away rather than propose a solution that won’t truly meet the prospect’s needs? Or will you “un-sell” another's potential solution?Read More
Knowing the difference between Transactional and Consultative Selling can mean the difference between failure and success.Read More

Sometimes, the reason you lose a sale is complicated. John Tabita has some simple solutions to help you win.Read More

Selling your services doesn't mean acting like a cheesy salesperson. So what are the qualities of a good one? Find out in John Tabita's latest article.Read More
How far should you go in retaining the rights to what you've designed, built, or coded? Is retaining the copyright merely protecting yourself, or is it holding your client hostage?Read More
Do you know what your customers really want? Or are you fooling yourself into thinking you know what they want and how they want to buy?Read More
It's easy to become risk-adverse during tough times. But he who takes the greater risk reaps the greater reward.Read More





