Former owner and partner of web firm Jenesis Technologies, John is currently Director of Digital Strategy at Haines Local Search, a company providing local search marketing solutions to SMBs, including print and Internet Yellow Pages, web design, and local SEO. When not working or spending time with his family, John offers great sales and marketing advice on his blog, Small Business Marketing Sucks.

John's articles

  1. Become a Content Marketing Rock Star

    Back around 2001, a Christian Metal band called Oil put on a concert at our church. I’d been dabbling in photography, so when I showed up with my new Minolta SLR (loaded with high-speed film), the promoter assumed I was the official photographer. He instructed the “bouncer” I’d walked in with that the only people […]

  2. Setting Up HootSuite for Content Marketing Success

    In my last article, Essential Content Marketing Tools, Part 2, I explained how to find, save and share content to your social media profiles using a number of useful tools such as HootSuite and its browser extension, Evernote and the Evernote Web Clipper, and news readers like Zite and Feedly. While the others allow you […]

  3. Essential Content Marketing Tools, Part 2

    This entry is part 2 of 2 in the series Essential Content Marketing Tools

    This entry is part 2 of 2 in the series Essential Content Marketing ToolsIn Part 1, I shared with your my essential content marketing tools. To recap, they are: HootSuite Hootlet Browser Extension Evernote Evernote Web Clipper Feedly Zite Using these in conjunction with one another streamlines my content marketing and makes saving, scheduling and […]

  4. Essential Content Marketing Tools, Part 1

    This entry is part 1 of 2 in the series Essential Content Marketing Tools

    This entry is part 1 of 2 in the series Essential Content Marketing ToolsLast week, in Building an Audience to Build Your Business, I said that there are two parts to content marketing: creating and sharing. To recap, here’s Copyblogger’s definition of Content Marketing: Content Marketing means creating and sharing valuable free content to attract […]

  5. Building an Audience to Build Your Business

    Last week, I let you in on a little-known secret: Outbound Marketing is still effective. But let’s not forget Outbound Marketing’s hipper younger brother—Inbound Marketing. Like all obnoxious little brothers who think they’re cooler than they are, I have a problem with Inbound. Not that it doesn’t work; but because its fanboys tend to portray […]

  6. Survey Says: Outbound Marketing Still Effective

    I’ve written many times before about the bias against outbound marketing by those who sell inbound marketing products and services. But a recent survey of 1000 IT executives should serve as a wake-up call to companies who choose to ignore traditional outbound marketing techniques like cold calling, emails, and print ads for generating sales leads. […]

  7. Make it Hard for Clients to Stop Doing Business with You

    In last week’s article, I gave you five proactive steps you ought to take before your client contact leaves a critical account: Build relationships with others in the company Connect with key employees on LinkedIn Attend their events Have a Secret Weapon Make it hard for them to stop doing business with you Here’s one […]

  8. What to Do Before Your Client Contact Leaves

    In last week’s article, Your Client Contact Left Your Biggest Account. Now What? I suggested four immediate steps to take if your key contact suddenly goes missing: Act quickly to identify the successor Be prepared to sell your services all over again Begin building a relationship with the successor Find the person who left While […]