In this book, we'll take a look at a selection of case studies and practical guides in A/B testing, location demographics, email targeting, UX journey mapping, abandoned checkouts and more, to show you how you can use analytics to improve your bottom line.

UX Analytics in Practice

Preface

Many designers underestimate the power of A/B testing and its ability to drive UX and boost conversions. Unfortunately, this is because most A/B tests are conducted without the forethought of a testing plan. Yes, it's easy to run an A/B test, but it's not as easy to do it well.

Boosting Website Conversions Exponentially with A/B Testing

In the context of user interface design, red typically means "no" or "error" in Western cultures. But why can't it mean something positive instead? Well, actually, in Asian cultures, red symbolizes longevity, celebration, happiness and prosperity. Brides wear red dresses at their wedding, and receive monetary gifts in red envelopes. That's a far cry from "no" or "error".

Designing for Different Cultures with Location Demographics

When we think UX, we think about the ways we help our users navigate our website. Among various types of conversions (subscriptions, submitting a form, etc.), the primary objectives are the conversions that directly translate to revenue. These conversions could be clicks that lead to advertising revenue, or checkouts that lead to sales.

How to Use Analytics to Create Targeted Email Campaigns

A customer journey map is a deliverable created by UX designers (or with the input of UX designers) as a way of helping businesses better understand their users' needs. By mapping the user journey of a product or service across all their touchpoints, we can learn not only where our UX is falling short, but how we can optimize these journeys for more conversions (usually by removing friction).

How to Boost UX with Analytics and Customer Journey Mapping

If you’re in the ecommerce business, you already know that users often abandon their carts at the checkouts. In fact, studies indicate that the average rate of cart abandonment is 67.91% , although this can be as high as 80% in some cases. Annoying, right?

Community Questions