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The Lean Product Playbook
The Lean Product Playbook
Dedication
Introduction: Why Products Fail and How Lean Changes the Game
Why Products Fail
Why This Book?
Who Is This Book For?
How This Book Is Organized
Chapter 1: Achieving Product-Market Fit with the Lean Product Process
Chapter 2: Problem Space versus Solution Space
Chapter 3: Determine Your Target Customer (Step 1)
Chapter 4: Identify Underserved Customer Needs (Step 2)
Customer Discovery Interviews
Hierarchies of Needs
Chapter 5: Define Your Value Proposition (Step 3)
Chapter 6: Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
Chapter 7: Create Your MVP Prototype (Step 5)
Chapter 8: Apply the Principles of Great UX Design
Chapter 9: Test Your MVP with Customers (Step 6)
Chapter 10: Iterate and Pivot to Improve Product-Market Fit
Chapter 11: An End-to-End Lean Product Case Study
Chapter 12: Build Your Product Using Agile Development
Chapter 13: Measure Your Key Metrics
Chapter 14: Use Analytics to Optimize Your Product and Business
Chapter 15: Conclusion
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