The Design Thinking Playbook
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    • The Design Thinking Playbook
    • Foreword
    • The Design Thinking Playbook Mindset
    • Introduction
    • 1.1 What needs are addressed in the Playbook?
    • 1.2 Why is process awareness key?
    • 1.3 How to get a good problem statement
    • 1.4 How to discover user needs
    • 1.5 How to build empathy with the user
    • 1.6 How to find the right focus
    • 1.7 How to generate ideas
    • 1.8 How to structure and select ideas
    • 1.9 How to create a good prototype
    • 1.10 How to test efficiently
    • 2.1 How to design a creative space and environment
    • 2.2 What are the benefits of interdisciplinary teams?
    • 2.3 How to visualize ideas and stories
    • 2.4 How to design a good story
    • 2.5 How to trigger change as a facilitator
    • 2.6 How to prepare the organization for a new mindset
    • 2.7 Why strategic foresight becomes a key capability
    • 3.1 Why systems thinking helps to understand complexity
    • 3.2 How to apply lean business model thinking
    • 3.3 Why business ecosystem design becomes the ultimate lever
    • 3.4 How to bring it home
    • 3.5 Why some design criteria will change in the digital paradigm
    • 3.6 How to kick-start digital transformation
    • 3.7 How artificial intelligence creates a personalized customer experience
    • 3.8 How to combine design thinking and data analytics to spur agility
    • What have we learned on the journey?
    • Michael Lewrick
    • Patrick Link
    • Larry Leifer
    • Nadia Langensand
    • Armin Ledergerber
    • Beat Knusel
    • Daniel Osterwalder
    • Dominic Hurni
    • Elena Bonanomi
    • Emmanuel Sauvonnet
    • Isabelle Hauser
    • Jan-Erik Baars
    • Jana Lev
    • Mario Gurschler
    • Markus Blatt
    • Mike Johnson
    • Natalie Breitschmid
    • Natalie Jaggi
    • Sophie Burgin
    • Stijn Ossevoort
    • Tamara Carleton
    • Thomas Eppler
    • William Cockayne
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