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The Design Thinking Playbook
The Design Thinking Playbook
Foreword
The Design Thinking Playbook Mindset
Introduction
1.1 What needs are addressed in the Playbook?
1.2 Why is process awareness key?
1.3 How to get a good problem statement
1.4 How to discover user needs
1.5 How to build empathy with the user
1.6 How to find the right focus
1.7 How to generate ideas
1.8 How to structure and select ideas
1.9 How to create a good prototype
1.10 How to test efficiently
2.1 How to design a creative space and environment
2.2 What are the benefits of interdisciplinary teams?
2.3 How to visualize ideas and stories
2.4 How to design a good story
2.5 How to trigger change as a facilitator
2.6 How to prepare the organization for a new mindset
2.7 Why strategic foresight becomes a key capability
3.1 Why systems thinking helps to understand complexity
3.2 How to apply lean business model thinking
3.3 Why business ecosystem design becomes the ultimate lever
3.4 How to bring it home
3.5 Why some design criteria will change in the digital paradigm
3.6 How to kick-start digital transformation
3.7 How artificial intelligence creates a personalized customer experience
3.8 How to combine design thinking and data analytics to spur agility
What have we learned on the journey?
Michael Lewrick
Patrick Link
Larry Leifer
Nadia Langensand
Armin Ledergerber
Beat Knusel
Daniel Osterwalder
Dominic Hurni
Elena Bonanomi
Emmanuel Sauvonnet
Isabelle Hauser
Jan-Erik Baars
Jana Lev
Mario Gurschler
Markus Blatt
Mike Johnson
Natalie Breitschmid
Natalie Jaggi
Sophie Burgin
Stijn Ossevoort
Tamara Carleton
Thomas Eppler
William Cockayne
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