Search Engine Optimization
Search engine optimization is a zombie-fighting profession unto itself. The majority of the work is finding the keywords that describe your product/service/thing and sprinkling them throughout your pages, plus removing anything that makes it harder for search engines to read your page.
This book lays out a base level of how search engines work and what you can do to set your site up for success. We’ll discuss roadblocks and how to stop getting in your site’s way. This is the book for everyone who wants to make SEO less of a giant black box and more a small gray box whose inputs are clearer. You may not hit number one just by reading this book, but you also can’t hit number one and stay there without attending to the things we’ll cover.