Grow and scale your small to medium sized agency. Understand the challenges such as pricing, billing, branding, remote staff, productivity hacks and creating engaging presentations to win new clients.

Running a Small Marketing Agency

Preface

There are plenty of things you need to consider when you’re building an agency, like how you’re going to brand yourself, what kinds of clients you want to target and what your core services are going to be.

Agency pricing models: how to select the right one for your business

When you hear the word ‘branding’, you’ll probably automatically think of a logo. That’s even where the word comes from, originating in the old Norse word ‘brandr’ meaning ‘to burn’ and referring to burning a mark to demonstrate ownership of livestock. The golden arches of McDonald’s, the iconic red Coca-Cola script or the simple outline of Apple—these are all instantly recognizable brand marks. However, a brand is so much more than just a logo and to build a strong brand you’ll need a comprehensive branding strategy.

How to develop a branding strategy for your business

Whether you’re first starting out in your business—or maybe you just want to keep your team small and flexible—freelancers can be a fantastic asset alongside an in-house agency team. Benefits to you and your agency include: only having to pay on a per-project basis instead of being tied into an ongoing salary; being able to choose different freelancers with different specializations; and hiring and ‘firing’ as you need to.

How to manage a remote freelance team

Outsourcing makes the world go ‘round. It makes it possible for companies to serve their clients efficiently by delegating tasks to others who can do them better, cheaper, and in many cases, both. One prominent example of outsourcing is how Apple’s products are manufacture d by Foxconn and Samsung . By having other companies build their iPhones and Macbooks, Apple can focus on developing its proprietary software and furthering its brand.

How to outsource graphic design

There are so many tools out there for digital marketing agencies to choose from—in fact, that bumper crop can become a little annoying. Since we’re all in this together for the shared goal of saving time and working smarter, we’ve curated a master list of tools for digital agencies. These tools will help you and your team be more productive, whether you’re creating ads or managing your agency’s social presence.

32 tools to boost your productivity and scale your business

Founders, small business owners and freelancers often have to create presentations to introduce their business to potential clients. But not all presentations are created equal. While it’s true that charisma is key to success, an ah-mazing visual presentation can have a strong influence on your clients’ or investors’ tendency to check out your business.

Community Questions