SitePoint
  • Blog
  • Forum
  • Library
  • Login
Join Premium
How I Made $1Million Selling WordPress Themes
Close
    • How I Made $1Million Selling WordPress Themes
    • Foreword
    • Introduction
  1. 1Starting Off
    • My First Experience in Business
    • Cultivating Positivity and Leadership
    • Accepting Help & Developing Gratitude
    • Finding Purpose
    • Small Steps Lead to a Great Journey
    • Bigger Means Better
    • Embrace the Learning Curve
    • The WordPress Revolution
    • Instability and Uncertainty
    • What You Learned in Chapter 1:
    • Changing Strategy
    • Enter ThemeForest
    • Exploring the Forest
    • Finding Time to Plant in the Forest
    • Our First ThemeForest Upload
    • Disappointment
    • Back on the Horse
    • Fixing Our Theme
    • Onwards and Upwards
    • What You Learned in Chapter 2:
    • What is Company Culture?
    • Why is Company Culture Important?
    • My Experience of Creating the Best Values
    • Incentivising You and Your Team
    • When I Gave More than Just Money
    • Comfort
    • Opportunities
    • A Mission Statement
    • What you Learned in Chapter 3:
    • What is a Personal Brand?
    • Why You Need a Personal Brand
    • How to Build Your Brand the StylemixThemes Way
    • An Initial Strategy
    • Improving Our Brand
    • Going Beyond Your Themes
    • What You Learned in Chapter 4:
    • Big Niches Vs Micro-Niches
    • Why Niches Are Important
    • How to Pick the Right Niche
    • My First Experiences
    • Moving Up a Gear
    • Negative into Positive
    • Improved Our ThemeForest Research
    • Google Keywords & Other Sources
    • Better Decision Making
    • Popular Niche Vs Small Install Base
    • Avoid the Worst Strategy
    • What You Learned in Chapter 5:
    • Our Process: Simplicity Itself
    • Stage 1: Studying Competitor Themes
    • Stage 2: Creating a Prototype
    • Stage 3: Mindmap Your Theme
    • Stage 4: Designing Your Theme
    • When a Design Doesn’t Work Out
    • Moving Forward
    • What Learned in Chapter 6:
    • Secret Ingredient #1: Unity of Style and Features
    • Secret Ingredient #2: Be a Universal Soldier
    • Secret Ingredient #3: Minimalism
    • Secret Ingredient #4: Include Photos
    • Secret Ingredient #5: The Right Icons
    • Secret Ingredient #6: Expressive Typography
    • Secret Ingredient #7: Think About Trends
    • Secret Ingredient #8: Responsive Design
    • Secret Ingredient #9: Living Sites
    • Secret Ingredient #10: Color Combination
    • Secret Ingredient #11: Deadlines
    • Secret Ingredient #12: Content is King
    • Secret Ingredient #13: Updates Are Critical
    • Secret Ingredient #14: Steal, As an Artist
    • What You Learned in Chapter 7:
    • Learning to Value Support
    • The Early Stage of Support
    • Dealing with Negative Reviews
    • A Good Support Approach
    • The StylemixThemes Tech Support Strategy
    • How Much is Too Much Support?
    • Speed of Response
    • How Best to Offer Support
    • Updating Your Theme
    • When to Update
    • Plan Ahead
    • An Update or New Theme?
    • How to Publish Your Update
    • What You Learned in Chapter 8:
    • How I realised Tech Support Should be Monetized
    • When Not to Charge Customers
    • The StylemixThemes Guide to Monetizing Tech Support
    • Affiliate Referrals
    • Envato Studio
    • Another Company
    • What You Learned in Chapter 9:
    • Why You Should Work in a Team
    • Good Team Strategies
    • Problem Employees
    • Motivation
    • Listen
    • The Right Tools
    • What You Learned in Chapter 10:
    • Envato’s Changing Price Policy
    • Why Price Dumping is Happening
    • Is ThemeForest Worried and Concerned About Authors?
    • How Dangerous Are Low Prices?
    • A Possible Solution
    • What You Learned in Chapter 11:
    • Why Plugins Are Essential
    • Picking the Right Plugin
    • What to Do When Things Go Wrong
    • Compatibility
    • Licensing Issues
    • Must Have Plugins
    • On Builders
    • Which Builder?
    • Builder Issues
    • What You Learned in Chapter 12:
    • The StylemixThemes Checklist
    • Theme Unit Test
    • Checking WordPress Requirements
    • Useful Tools
    • What You Learned in Chapter 13:
    • It’s Show Business
    • The ThemeForest Preview
    • What to Include in Your Preview
    • Item Page
    • What to Put on Your Item Page
    • The Fine Print
    • What You Learned in Chapter 14:
    • Finding a Strategy That Works
    • Outside Vs Inside
    • Outside Promotion
    • Inside Promotion
    • Combining Outside and Inside Marketing
    • What You Learned in Chapter 15:
    • Three Ways Email is Important
    • Getting it Right, First Time
    • How to Build Your Email List
    • What Makes Good Marketing Email?
    • Posting Schedule
    • Your Email Content
    • What is Success?
    • Example Emails
    • What You Learned in Chapter 16:
    • What is a Referral?
    • Effective Referral Strategies
    • Envato Affiliate Program
    • How Envato Referrals Work
    • Third-Party Referrals
    • Tips for Generating Referrals
    • What You Learned in Chapter 17:
    • What are Analytics and Data Mining?
    • Envato Analytics and How to Use Them
    • Envato Marketing API
    • Using Google Analytics
    • Who Should Analyze Your Data?
    • Using Analytics For Design Choices
    • What You Learned in Chapter 18:
    • Conclusion
    • A Word of Warning About Disclaimers
    • Moving Forward
    • My Wish For You

ThemeForest and Dedication

Unlock This Title

You do not have access to this section. Get the full version of this title with a SitePoint Premium Account.

Start Free TrialRead Free Preview

Already a Premium member? Sign In

Community Questions