How I Made $1Million Selling WordPress Themes - Section 2

- How I Made $1Million Selling WordPress Themes
- Foreword
- Introduction
1Starting Off
- My First Experience in Business
- Cultivating Positivity and Leadership
- Accepting Help & Developing Gratitude
- Finding Purpose
- Small Steps Lead to a Great Journey
- Bigger Means Better
- Embrace the Learning Curve
- The WordPress Revolution
- Instability and Uncertainty
- What You Learned in Chapter 1:
- Changing Strategy
- Enter ThemeForest
- Exploring the Forest
- Finding Time to Plant in the Forest
- Our First ThemeForest Upload
- Disappointment
- Back on the Horse
- Fixing Our Theme
- Onwards and Upwards
- What You Learned in Chapter 2:
- What is Company Culture?
- Why is Company Culture Important?
- My Experience of Creating the Best Values
- Incentivising You and Your Team
- When I Gave More than Just Money
- Comfort
- Opportunities
- A Mission Statement
- What you Learned in Chapter 3:
- What is a Personal Brand?
- Why You Need a Personal Brand
- How to Build Your Brand the StylemixThemes Way
- An Initial Strategy
- Improving Our Brand
- Going Beyond Your Themes
- What You Learned in Chapter 4:
- Big Niches Vs Micro-Niches
- Why Niches Are Important
- How to Pick the Right Niche
- My First Experiences
- Moving Up a Gear
- Negative into Positive
- Improved Our ThemeForest Research
- Google Keywords & Other Sources
- Better Decision Making
- Popular Niche Vs Small Install Base
- Avoid the Worst Strategy
- What You Learned in Chapter 5:
- Our Process: Simplicity Itself
- Stage 1: Studying Competitor Themes
- Stage 2: Creating a Prototype
- Stage 3: Mindmap Your Theme
- Stage 4: Designing Your Theme
- When a Design Doesn’t Work Out
- Moving Forward
- What Learned in Chapter 6:
- Secret Ingredient #1: Unity of Style and Features
- Secret Ingredient #2: Be a Universal Soldier
- Secret Ingredient #3: Minimalism
- Secret Ingredient #4: Include Photos
- Secret Ingredient #5: The Right Icons
- Secret Ingredient #6: Expressive Typography
- Secret Ingredient #7: Think About Trends
- Secret Ingredient #8: Responsive Design
- Secret Ingredient #9: Living Sites
- Secret Ingredient #10: Color Combination
- Secret Ingredient #11: Deadlines
- Secret Ingredient #12: Content is King
- Secret Ingredient #13: Updates Are Critical
- Secret Ingredient #14: Steal, As an Artist
- What You Learned in Chapter 7:
- Learning to Value Support
- The Early Stage of Support
- Dealing with Negative Reviews
- A Good Support Approach
- The StylemixThemes Tech Support Strategy
- How Much is Too Much Support?
- Speed of Response
- How Best to Offer Support
- Updating Your Theme
- When to Update
- Plan Ahead
- An Update or New Theme?
- How to Publish Your Update
- What You Learned in Chapter 8:
- How I realised Tech Support Should be Monetized
- When Not to Charge Customers
- The StylemixThemes Guide to Monetizing Tech Support
- Affiliate Referrals
- Envato Studio
- Another Company
- What You Learned in Chapter 9:
- Why You Should Work in a Team
- Good Team Strategies
- Problem Employees
- Motivation
- Listen
- The Right Tools
- What You Learned in Chapter 10:
- Envato’s Changing Price Policy
- Why Price Dumping is Happening
- Is ThemeForest Worried and Concerned About Authors?
- How Dangerous Are Low Prices?
- A Possible Solution
- What You Learned in Chapter 11:
- Why Plugins Are Essential
- Picking the Right Plugin
- What to Do When Things Go Wrong
- Compatibility
- Licensing Issues
- Must Have Plugins
- On Builders
- Which Builder?
- Builder Issues
- What You Learned in Chapter 12:
- The StylemixThemes Checklist
- Theme Unit Test
- Checking WordPress Requirements
- Useful Tools
- What You Learned in Chapter 13:
- It’s Show Business
- The ThemeForest Preview
- What to Include in Your Preview
- Item Page
- What to Put on Your Item Page
- The Fine Print
- What You Learned in Chapter 14:
- Finding a Strategy That Works
- Outside Vs Inside
- Outside Promotion
- Inside Promotion
- Combining Outside and Inside Marketing
- What You Learned in Chapter 15:
- Three Ways Email is Important
- Getting it Right, First Time
- How to Build Your Email List
- What Makes Good Marketing Email?
- Posting Schedule
- Your Email Content
- What is Success?
- Example Emails
- What You Learned in Chapter 16:
- What is a Referral?
- Effective Referral Strategies
- Envato Affiliate Program
- How Envato Referrals Work
- Third-Party Referrals
- Tips for Generating Referrals
- What You Learned in Chapter 17:
- What are Analytics and Data Mining?
- Envato Analytics and How to Use Them
- Envato Marketing API
- Using Google Analytics
- Who Should Analyze Your Data?
- Using Analytics For Design Choices
- What You Learned in Chapter 18:
- Conclusion
- A Word of Warning About Disclaimers
- Moving Forward
- My Wish For You

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ThemeForest and Dedication

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