From Chaos to Concept: A Team Oriented Approach to Designing World Class Products and Experiences - Section 1

- From Chaos to Concept
- INTRODUCTION: THE GOLDEN BUTTER KNIFE
- What Are We Trying to Do and How Will We Know If We Did It?
- Market Share
- Who Are We Designing This For?—Personas/User Segments
- What Do They Need?—Scenarios
- When Will We Design and Build It?: The Product Roadmap
- Scannability, Readability, Comprehension
- Using the Inverted Pyramid Model for Content
- Alignment and the Grid
- Visual Hierarchy
- Composition
- Scope
- The Golden Triangle
- The F, Z, and Other Gaze Patterns
- Gestalt Patterns
- Color
- Thematic Appropriateness
- Data Visualization
- Further Reading
- Framework-itis and Code Bloat
- Testing across Platforms, Browsers, and Devices
- Accessibility
- Further Reading
- Notes
- FaUX
- Analytics
- Conversions and Micro Conversions
- Be Curious and Analytical
- Google Analytics
- Mouseflow
- Reverse Path Analysis to Understand Failure
- Being Misled by Your Data
- Fear of Change
- Ease the Fear of Change with A/B Testing
- Some Helpful Tools of the Trade
- Further Reading
- Planning Your Iterations
- Research
- Analysis
- Findings
- Recommendations
- Prioritization
- Effort
- Further Reading
- Starting with a Greenfield Project or at a Startup
- Understanding the Market
- Maintenance Persona
- Persona: Ryan
- What Comes Next?
- The Testing Script
- Wrap-up Questions
- Working within an Established Company
- Conclusion
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
- ABOUT THE AUTHOR
- ACKNOWLEDGMENTS
- WHO SHOULD READ THIS BOOK
- This Book Covers
- Reader Support for This Book
- WILEY END USER LICENSE AGREEMENT

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