Here's the problem that I am having, I have a website that people simply aren't going to love. At least not enough people to make a difference.
My website is an online presence for my company (contracting). The purpose of my website is to give potential customers a way to find my business and it's phone number, to show them what I can do for them, to explain pricing and promotions, etc.
Even if I was to put up a blog and type out some new content, it's still not somewhere that lots of people (enough that will make a difference) are going to flock to.
Even with getting into social media and using Yelp and other stuff, I only have X amount of existing customers. And that amount is probably not enough to make any difference.
So my only options seem to "cheat" so to speak and have some SEO guy do whatever they do to get fellow contractors that I have spoken to to the first page.