According to annual report of 2015, Magento is top 2 popular e-commerce platforms in market share. Trying with Google Trends, the path of development of Magento expands with increasing interest over time index. Why do many online business choose Magento? Because it is really powerful to improve online business. However, Magento is not for all. It is suitable for large and medium business with strong financial resource. If you do want to pay a lot of money, you should try with WooCommere of WordPress. Find some comparison between top favorite e-commerce platforms of litextension, aheadword, builtwith.