I have a client who recently set up a Facebook profile for his business. He also has a separate static website for the same business.
Now that his FB profile has taken off somewhat and has some content, I suggested that he place a Like button on his website.
He agreed and now I have to sort this out.
So, I have three questions:
When I go get the code for the Like button, FB wants to know which “URL to like”.
What should I enter here?
Should I enter my clients FB profile page, or should people be liking his website in general (e.g. www.site.de) or should they be liking the current page the are on?
Should I put the Like button on every page of his site, or just on the first page, or something else?
Is there anything else I should take into account?
There’s actually two types of Facebook Like mechanisms depending on your goals.
Facebook Like Button (https://developers.facebook.com/docs/reference/plugins/like/): When a site visitor clicks on this, they will like your page content or your website and this will be published to the visitor’s news feed but this does not make them a fan of your client’s Facebook Page. To answer your question on what URL to enter as “URL to Like”, it should be your client’s website URL.
If your client is planning to build a community around his business on Facebook, then the Like Box or Like Button should be on every page of his/her website.