What is the difference between CPM and eCPM?

Marketing
1

Hello i am new here and want to know the difference between CPM and eCPM

Can anyone explain me in details about CPM and eCPM

2

You’ll find Google is very good at answering questions like this.

3

Thanks for that i am searching this on google as well but i want more and more idea about this question.

Thanks!

4

Try these two brief but clear explanations from Google.

CPM: https://support.google.com/adsense/answer/18196?hl=en

eCPM: https://adsense.googleblog.com/2006/02/ecpm-what-exactly-is-that.html

Do they answer your question?

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5

Yes they did answer my question

Thanks for your response as well

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9

CPM isn’t only a metric in your reports, it’s also a method of buying advertising.
You could also get the eCPM based on the metrics CPC (Cost per click) and CTR (Click-through rate), which is quite useful when you’re buying CPC and have an estimate of what your CTR will look like:

eCPM = Cost Per Click x Click-Through Rate x 1000

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10

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