What is ppc in digital marketing

what is the term ppc means in digital marketing?

pay per click - the site owner where the ad is displayed gets paid when someone clicks on the ad.

PPC is a model of internet marketing where advertiser have to pay once any of his ad click by anyone.

PPC stands for pay-per-click, a model
of internet marketing in which advertisers pay a fee each time one of
their ads is clicked. Essentially, it’s a way of buying visits to your
site, rather than attempting to “earn” those visits organically. Search
engine advertising is one of the most popular forms of PPC.

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