What is Competitive Analysis research in SEO?

hello everyone,
plz tell me how to do Competitive Analysis research in SEO

Have you tried googling competitive analysis? There are bound to be plenty of definitions / explanations for you…

1 Like

Thank you,
can you explain me, generally how to do and how it is useful

There is a detailed explanation here:

Also see https://searchenginewatch.com/sew/how-to/2406842/5-steps-for-seo-competitive-analysis-research

competitive analysis is just analysing the strategy of your competitor. There are many tools in online in which you can analyse competitor keywords, backlinks, etc. You can also use seoprofiler.

Competitive Analysis means detail analysis of your competitor website how they perform well in search engine for particular keywords, where they get quality links, traffic etc. There are several free/paid tools include ahref, majestic seo, moz etc. with the help of these tools you get rough ideas how you can proceed further with your website.

Thank you

Personally I use Ahrefs and it generates a top 10 list of competitiors. While not always spot on I start there and analyses the organic keywords they are ranking for and which keywords generate the most traffic. Then I analyse the backlinks by exporting to spreadsheet and colour coding green, yellow and red to show difficulty of obtaining that link. The links are sorted via domain authority.

Also use the social media counters to tell me if I should look at their social media to see if we can “borrow” some of their ideas.

Competitor analysis will help you to understand what your competitors are doing in SEO. So while doing competitor analysis the most important thing is to find the close competitors. Once you find your close competitors you need to check their website structure, content on their website, keyword density, SEO tags, etc. Along with this you should check from where your competitors have generated backlinks. You need to do thorough backlink analysis and design your website’s SEO strategy to beat the competitors. As mentioned by earlier users there are many tools which will help you to make it easy.

Regards,
Aditya Pradhan

This topic was automatically closed 91 days after the last reply. New replies are no longer allowed.