What is bounce rate?

[TechnoBear]

@abhisalunkhe71

What is good bounce rate?

That depends on your site and what your visitors are intending to do there.

Bounce rate is merely an indication that visitors have arrived at your site on one page, and left again without visiting any other pages. It is not in itself an indication that there is a problem. If you have a single page site, you will have a bounce rate of 100%, simply because there are no other pages for your visitors to go to.

As I said recently in another topic:

@TechnoBear

You need to be careful how you interpret bounce rate, and obviously its significance will vary, depending on your site.

Perhaps you have a site advertising a bricks and mortar business. I want to know your opening hours so I can visit. I check your site, immediately find the information I want, and leave again, thinking “What a great site! It’s so easy to use.” So what looks like a “bounce” is a happy visitor.

On the other hand, your business might be entirely on-line, so that scenario is not applicable. I visit your site and spend quite a long time visiting various pages. You interpret that as me liking your site, because I’ve hung around for a while, but I might just as easily have left thinking “Well, that was a waste of time. I couldn’t find what I wanted at all. Rotten site - really badly laid out. I’m not going back there.”

So you need to look at bounce rate along with other indicators to decide whether or not you have a problem which needs addressing.