What drives a customer towards an outsourcing entrepreneur instead of established company?


Hi , I am Saravana Kumar. I have 10+ years of experience in Insurance/Reinsurance outsourcing industry. I am part of a start up which deals financial and Insurance outsourcing. I want to understand better and implement the key factors which will drive the customers towards the start-ups instead of well established companies. How can a start-up stay different from the mix specially in outsourcing industry.


You do know this is a web development forum don't you? I doubt anyone here can advise on financial and insurance outsourcing.


It was posted in web development forum by mistake, I have changed the forum... Thanks


I believe @chrisofarabia's point was that the SitePoint Forums are aimed at a web development community. It is therefore unlikely that you will find others here with the relevant experience to advise you. You might get a better response in a forum geared to your niche.


For a start-up is very difficult to attract clients, clients mostly trust well established companies because the risk factor is much lesser then a start up. Firstly, you have to provide attractive deals to the customers. Secondly, just do a well planned and organised marketing of your deals. You will also get great response from online marketing.


Outsourcing has a lot of advantages, such as optimization of costs, time and other efforts. Just finished reading a great post on this topic, and seriously planning to outsource some web developing functions to Eastern Europe, just hesitating between Poland and Ukraine (Ukraine is traditionally cheaper).


As the OP has not returned since January, there seems little point in continuing this.

Thanks to those who contributed. Thread closed.

closed #8