What are the best principles for creating a quality user journey?

ux

#1

I'm looking for tips or insights on some of the best user journey design tips. Looking to enhance a few things, and I want to get it up to perfection :slight_smile:


#2

Hi meganw welcome to the forum

I not familiar with the phrase "user journey", so I'm assuming you mean what I would call UX (user experience).

Because you said "enhance" I'm curious about what you are already doing.

Sadly, and ashamedly, I tend to only be aware of how things fit together in the context of how I experience them and have to put in effort for how others might be experiencing things. For example, I know a button near the upper left does something, its text makes sense and seems to adequately indicate what the button is for; size, color, contrast and other styling seems good. But does my prexisting understanding bias my evaluation? I fear that it does.

Anyway, tldr, what practices are you doing now that you feel you could improve on?


#3

I was also unfamiliar with the phrase, but I discovered there are numerous articles on the subject:

https://duckduckgo.com/?q=user+journey+design&t=canonical&ia=web

Is there some particular aspect you feel is not covered by articles you've seen, @meganw?


#4

We use that phrase quite a lot. I take it to mean how you will take a user from an anonymous user on your site to someone who subscribes to your enews -> buys a product -> signs a petition etc etc. I guess it's a little different to UX as that to me is more of a 'did the user manage to do what they wanted to do in an easy to understand way' vs guiding and looking after a 'user' to ultimately get them to where we want them to get. The edges are blurry though.

On UX though my opinion is stay a few steps behind the cutting edge. When you try and implement the new fancy things you are likely to lose people who are not used to it. The burger menu is a prime example. It's very useful and although it is reasonably main stream now there are still a lot of people who don't know that 3 horizontal lines means that is the menu button. So whilst it might seem unnecessary having the word 'Menu' next to the icon it might stop a fair few people leaving your site after not being able to navigate to what they want.

For me i like the principle 'Do simple well, rather than complicated badly'. Look at the big sites out there (not just the ones in the same field as yours) and apply the things that are often done. If most big sites have the menu top left it's probably best to do that to create familiarity. You don't want a user to have to think more about how to use your site than about the product/journey you are trying to take them on.

hth


#5

Thank you! Your answer is very helpful!


closed #6

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