Website Look and Structure Review / Feedback

hi all,
we have create a floral website for India. Our website is built in PHP/MYSQL framework.
We made website fully responsive and also launching web app for this website soon.
This website www.mayaflowers.com has home page with no scroll-able option to give our website a different look and feel then others. Also added flower guide and how we deliver flowers to customers, hope it will help to generate trust from customers.
Also added option to write reviews for each product and it is doing well.
How can i give this website a more user friendly structure for better sales.
It this fixed home page design will be acceptable by users/customers.

Hello!

How to increase sales has always been a very loaded question and there’s no easy solution to that. A bit more information would go a long way in helping you:

  • is this “sale more” the long term goal or you are not happy with current sales?
  • how long has the site been up and running?
  • do you have any data about the traffic and the conversion? You seem to have Google Analytics installed, so I would start from there:
    • how far are people visiting?
    • what are the places they leave the site from?

Also, here are a few personal observations:

  • I would drop the infinite load option. It makes almost impossible to use the footer, even though it seems to stop after a number of tries. A “Load more” button is a better option in my opinion
  • if if people click directly on the “buy now” button in the list page, I would already increase the quantity on the next page to 1.
  • if you increase the quantity in the product page, it might help to show the total cost, especially if you are adding extra.
  • how are the extra options handled if you order more than one product? If I want 3 bouquets of the same type and chocolate, do I get only one chocolate package or 3?

To sum things up:

  • There is no silver bullet solution.
  • Try and identify the places that make people leave the site without buying and why.
  • Don’t expect a 100% conversion rate.
  • Make the purchase process as streamlined and direct as possible

Not sure what else I can say at the moment…

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Nice website. However, is your target market your own country? If so, why not use Indian cultures with flower arrangement in the front page or perhaps use the front page as a sale page and display all the biggest discounts on your discounted flower products.

hi, thanks,
Yes my target market is India only.
Ok will be doing that soon :slight_smile: thanks

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