Video Advertising Question

Over a decade ago, my website was getting about 10,000 hits a day, and I was earning $500 a month in advertising. A few months later, my traffic doubled to 20,000 hits a day, but my revenue crashed due to the dot com bubble bursting, followed by some technical problems that torpedoed my sites.

I’m still getting back on my feet, and I don’t have a clue about current revenues, but I’m guessing 10,000 hits is probably worth about half of what it used to be.

In the meantime, I just recently learned how to make videos and am going to give that a whirl. I’m curious about the commercial value of videos compared to ordinary web pages. If I publish a video on YouTube and enable advertising, about how much could I expect to earn if it got, say, 10,000 hits a day.

I know there are all kinds of variables, but I wondered if anyone could toss out some ballpark figures that could at least help me put it in some perspective. Thanks.

I heard a reference its about a dollar per 1000 views on youtube. But that sounds high for click based advertising adsense… There is many ways to advertise on video and different methods to earn money from advertising in video’s and far to many that i will list them out. but do your research and choose the best option for you and your viewers.

Thanks.

Well it’s really impossible to answer on your question because it all boils down to conversion rates which is different for every industry, for every niche, for every site, for every keyword even…

For example, 10 000 hits on a website for eye surgery might make the doctor $100 000 dollars but on a simple blog about lifestyle with some personal stories might earn you $50, and yet, none of that has to be true, it is all very relative…

Video is a great way to drive more traffic and sales, but only if you know how to do it right. If you don’t know what you’re doing you might make more damage to your site than benefit (like inexperienced people doing PPC for example…)

So it all boils down to conversion rates - Analyze what converts, do A/B split testing for everything (landers, headlines, graphics, traffic sources and so on…) and see what brings more money on the table…

I have a site with 25 000 unique monthly visitors and it is all from organic SEO traffic but it earns me very little (on average between $100-$150 per month, but I had situations with PPC traffic targeting keywords with high buyer intent which could earn me that amount in hour…

So it depends on the traffic source, on whether your site converts well or no, and you get the point…

Hope that helps,

Obi-Wan-Kenobi

Thanks.

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