Using Custom Code in WP Posts

Hi, I am running a personal finance blog on WordPress. Now that people are requesting me to mail them my exclusive guide to getting out of debt, I wish to include a custom code in every post wherever the download option would be available.

How do I do that?

Thanks.

Hi,

Who recieve the costum code and what is the pupose of it?

I mean, visible or hidden, attached to post or download?

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