SendGrid has out a new email automation service which, I assume, competes with things like InfusionSoft and ActiveCampaign. Generate custom campaigns from user activity on your site, via the API, or by user interactions with previous campaigns.

I have a project that will be needing some similar tool soon, and while I’d love to try this out, I’m reluctant to recommend something new, even by SendGrid.

Anyway, what’s everyone think about this? Ever use any other similar services?

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