Targeting the world


I know you can target countries in Google.

If I am targeting the world, should i do anything to optimise SEO?


For full information, I suggest you read

To quote from that page:

If you want to ensure that your site is not associated with any country or region, select Unlisted in the drop-down list.

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Use an international top level domain name (one with more than two characters after the last dot).

There is a full explanation of these in the Google link I posted above.