Am curious abut the best practice for choosing a domain name for a diversified, service oriented, as of yet to be branded, business.
having taken all the usual items into consideration:
1) without spaces, do the words spell something inappropriate or unintended.
2) easy to communicate ( or as easy as possible)
3) easy to remember/ not too long to type
4) descriptive word about the services offered.
Here is my dilema however.
I could put all my eggs in one basket:
( I heard I should avoid theBrand-theService.com)
I could have a domain that is then utilize the descriptor as a sub domain
(for accutal example: wedev.sitepoint.com)
I like that the business could evenutally diversified without required a separate domain, and thus maintaining the clientName.com brand
what I am not certain about is if there is a cost, SEO or user clarity with going down that path? Maybe there is no difference from one to the other. I would like to know what the expert think
Thanks as always.