Structured Data

[graecille]

Hi all, does anybody know much about Structured Data and where it should be added. If I put it in either the head section or the bottom of the body, it shows either directly above or below the site. I understood Structured Data was for the benefit of Google and not the general public. Is there a way of hiding it so only Google sees it without being penalized for hidden text. Maybe I have the whole thing sim-construed.
The data I have constructed and inserted works perfectly in the Google Structured Data testing tool.

[John_Betong]

Try the following script in your header:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "mainEntityOfPage":{
    "@type":"WebPage",
    "@id":"HTML://EXAMPLE.COM/PAGE-LINK.HTML"
  },
  "headline": "HEADLINE DESCRIPTION GOES HERE",
  "image": {
    "@type": "ImageObject",
    "url": "HTML://EXAMPLES.COM/IMAGES/jb-photo-696x696.jpg",
    "height": 696,
    "width": 696
  },
  "datePublished": "2018-05-23T12:50:37+07:00",
  "dateModified":  "2018-05-23T12:50:37+07:00",
  "author": {
    "@type": "Person",
    "name": "YOURS TRULY GOES HERE"
  },
   "publisher": {
    "@type": "Organization",
    "name": "SITE NAME GOES HERE",
    "logo": {
      "@type": "ImageObject",
      "url": "HTML:EXAMPLES.COM/images/logo-180x60.png",
      "width": 180,
      "height": 60
    }
  },
  "description": " DESCRIPTION GOES HERE;"
}
</script>

ABOVE IS FOR AN AMPROJECT PAGE, YOUR PAGE SHOULD BE SIMILIAR

[rpkamp]

Only showing it to google is called cloaking and is really not recommended as that can be hurtful for your rankings. Just always have it in there. 99% of visitors aren’t looking at your source code anyway

[SamA74]

@graecille

Is there a way of hiding it so only Google sees it without being penalized for hidden text.

It usually appears in the page as mark-up of some kind, so visitors are not aware of it, but crawlers do see it.
What method are you using to add structured data?
I prefer the JSON-LD method, as mark-up within the page elements can get messy and may not have the structure you want.
I think you can put the json data anywhere on the page.